Bash of Stash!: Best of 2012

Stash DVD Magazine (www.stashmedia.tv) is the monthly showcase for animation, VFX and motion graphics for the international design and advertising industry. Every edition is chockfull of ground-breaking commercials, broadcast design, music videos, virals, branded content, game cinematics, short animation films and background articles on software and technology. Stephen Price, chief editor of Stash Magazine, is our guide in the explosive supply. He selected two programmes featuring recent gems from Stash’s online archive, one with the best of 2012 and a theme programme on storytelling
In the past decade, storytelling in advertising has become a formidable instrument, with the rise of so-called content-driven branding, where complete stories create the image of a brand. A good story behind a product that people can identify with inspires and sells. The story does not have to do anything with the product: ideal, dramatic, funny or thrilling – anything goes. A Cutting Edge programme shows the international state of affairs, with ingenious commercials and beautiful samples of epic rhetoric and perhaps also the Emperor’s new clothes.

Audi: Vampire Party

Matthijs van Heijningen
United States, 2012

BBC London: 2012 Olympic Games Stadium UK

Pete Candeland
United Kingdom, 2012
2 min.

Bill Maher: Irritable Bowl Syndrome

Fraser Davidson
United Kingdom, 2012
2 min.

Bulwark: 451

Brian Drucker
United States, 2012
7 min.

Cartier: L’Odyssee de Cartier

Bruno Aveillan
France, 2012
3 min.

Coca-Cola: Energising Refreshment

Rimantas Lukavicius
Lithuania, 2011

Converse: Doyathing

Jamie Hewlett
France, 2012
5 min.

Cypress Hill: Roll It, Light It

Jonathan Desbiens
United States, 2012
3 min.

D Nova: Genius Crazy

Rajesh Thomas / Vidya Sharma
India, 2012
2 min.

Flex Alert Education: Hands

Buck
United States, 2012

Good Books: Havana Heat

Matthieu (McBess) Bessudo / Simon Landrein
United Kingdom, 2012
4 min.

Good Books: Metamorphosis

Buck
United States, 2012
2 min.

Hunter S. Thompson needs to buy Kafka’s Metamorphosis and decides to purchase it from Good Books, the online bookseller that passes its profits to Oxfam.

Gotye: Easy Way Out

Darcy Prendergast
Australia, 2012
2 min.

Easy Way Out ties in with the depressive elements of repetition – we see our protagonist unable to break free of his own routine.Music by Wally De Backer of Gotye.

Halo 4: The Commissioning

Nicolai Fuglsig
United States, 2012
2 min.

Hauschka: Radar

Jeff Desom
Luxembourg, 2012
3 min.

I, Pet Goat II

Louis Lefebvre
Canada, 2012
7 min.

Interview Magazine: Tensegrity

Jon Noorlander / Axel Lindahl
United States, 2012

Mass Effect 3: Take Back Earth

Digic Pictures
Hungary, 2011
3 min.

Nihonbashi: Koukashita R Keikaku

Takuya Hosogane
Japan, 2012

Real Complainers Vote

Foundation Content / R. Kyle Shoup
United States, 2012
2 min.

Solipsist

Andrew Huang
United States, 2012
10 min.

"SOLIPSIST" is a psychedelic fantasy film about otherworldly beings whose minds and bodies converge into one entity. Filled with elaborate costumes, visual effects, and underwater puppets, the film is a non-narrative experience designed to transport viewers through a hypnotic, dream-like journey.