
Agip: Pranzo Nella Jungla
Commercial for Agip gas. In a cannibal village, the chieftain is served his dinner: a cooked Italian explorer.

For years, the EYE Film Institute Netherlands has been steadily and successfully preserving and restoring our animation-historical legacy, regularly presenting the results at HAFF. This year, EYE lifts a corner of the veil on the preservation of the collection of the Geesink Studio, which used to be run by famous animation pioneer Joop Geesink.
Over fifty years ago, the Netherlands had a professional film studio specialising in puppet films: the Geesink Studio. From the 1940s to the 1970s, this company was run by producer Joop Geesink (1913-1984) and conceived hundreds of puppet films. This large collection of animation films is stored in the archives of the EYE Film Institute Netherlands. This special heritage in the field of Dutch animation is currently safeguarded for the future as part of the ambitious preservation project Images for the Future. EYE presents the first films preserved from the Geesink collection at HAFF.
Joop Geesink was one of the big animation pioneers in the Netherlands in those days, along with Marten Toonder and George Pál. The general public may know Joop Geesink as the spiritual father of Loeki de Leeuw, the animated puppet that bridged TV commercials in Holland for years. The Geesink Studio mainly produced commercials. Apart from big Dutch clients like Philips and the Nederlandse Zuivelbureau, Geesink’s international clientele was also quite impressive. The studio produced commercials for markets in Europe, Asia, South and North America. The puppet films are little gems that strike the eye by their professional animation techniques, immaculate backgrounds, cute puppets and funny stories. The productions typically show a safe world populated by cheerful characters.
The Geesink collection boasts over 2,500 copies of usually short material, ranging from seven seconds to four minutes. As many commercials lack production data, the preservation and disclosure of this material poses a huge logistic and thematic challenge to EYE. The programme includes commercials for brands like Campari (for Italy and England), the British beer Mackeson and the American beer Ballantine. Other Italian commercials range from brilliantine, gas and coffee to detergent and wool. Furthermore, the programme comprises commercials for Cypriot almond syrup, Swedish butter and soup of the Swiss brand Maggi for the Dutch market. Since the commercials were made for different markets, various languages are used: Dutch, English, Italian, Swedish and Greek. The direction – as far as is known - was done by Jószef Misik (Lane-rossi), Henk Kabos (Campari and Ballantine, supposedly Jószef Misik was involved in the Ballantine animation), Jan Coolen and Ton van der Meyde (some Mackeson commercials; Jószef Misik did the animation).
Leenke Ripmeester is responsible for the disclosure of the collection at EYE. She will elucidate these works at HAFF.

Commercial for Agip gas. In a cannibal village, the chieftain is served his dinner: a cooked Italian explorer.

Commercial for Light Lager beer from the American company Ballantine. A hunter hunts rabbits.

Commercial for Light Lager beer by the American company Ballantine. A waiter walks through a hallway with a huge pile of plates, cups and bowls.

Commercial for Light Lager beer from the American brand Ballantine. A man tries to unfold a deck chair on a balcony.

Commercial for Light Lager beer from the American brand Ballantine. A painter is working on a scaffolding. He is busy painting the word 'flavor' on a sign while two crows look on. But then he falls off the scaffolding onto the ground and the pot of paint also falls on his head.

Commercial for Brewer's Gold Ale by the American company Ballantine. Puppet film with some live action shots of the product.

Commercial for light lager beer from the American company Ballantine. A hunter sets up a trap. Then a kangaroo comes jumping but doesn't fall for it.

Commercial for Light Lager beer from the American company Ballantine. A hunter hunts rabbits.

Commercial for Light Lager beer by the American company Ballantine. A waiter walks through a hallway with a huge pile of plates, cups and bowls.

Commercial for Light Lager beer from the American brand Ballantine. A man tries to unfold a deck chair on a balcony.

Commercial for Light Lager beer from the American brand Ballantine. A painter is working on a scaffolding. He is busy painting the word 'flavor' on a sign while two crows look on. But then he falls off the scaffolding onto the ground and the pot of paint also falls on his head.

Advertisement for Brewer’s gold ale by the American brand Ballantine. The puppet animation shows a stagecoach in the Wild West, which is attacked by two robbers, while Ballantine’s song “Big Ale Taste” plays in the background.

Italian spoken commercial for Hag coffee. Happy Hag coffee beans arrive at the port from their country of origin.

Commercial for stout beer from the British brand Mackeson. The Mackeson bottles play in a brass band.

Commercial for stout beer from British brand Mackeson. Santa Claus happily loads his sleigh with presents.

Commercial for stout beer from the British brand Mackeson. A beer bottle performs a tightrope act in a circus without much success.

Commercial for stout beer from British brand Mackeson. Mackeson beer bottles make music and dance in a barn.

Commercial for stout beer from the British brand Mackeson. A man is mowing the lawn with sweat on his head. A voice tells him that what he needs is a Mackeson.

Commercial for stout beer from British brand Mackeson. A beer bottle stands listlessly in front of his house that needs painting.

Commercial for stout beer from the British brand Mackeson. A cheerful Mackeson bottle walks into London's Hyde Park.

Commercial for stout beer from the British brand Mackeson. A cheerful Mackeson bottle walks into London's Hyde Park.

Commercial for stout beer from the British brand Mackeson. A beer bottle tries to juggle balls without much success.

Commercial for stout beer by the British brand Mackeson. The bells strike at a church tower. Then various figures appear on screen (including a sailor, a miner, a police officer and a woman) who sing the praises of Mackeson beer in choir.

Commercial for stout beer from the British brand Mackeson. A beer bottle is at the high striker at the fair but he can't manage to hit it hard enough.

Commercial for stout beer from the British brand Mackeson. A group of Mackeson beer bottles march near a castle.

Commercial for stout beer from the British brand Mackeson. Two beer bottles sing together in the theatre in a romantic duet in an opera.

Commercial for stout beer from the British brand Mackeson. Three trains meet at a crossing. Two trains with a locomotive made from a Mackeson beer bottle have to wait for the third locomotive which is made from a beer bottle of another brand and looks lifeless.

Commercial for stout beer from the British brand Mackeson. Three Mackeson beer bottles form a variety act.

Commercial for stout beer from the British brand Mackeson. Mackeson beer bottles skate on the ice in a winter landscape.

Commercial for stout beer from British brand Mackeson. A beer bottle is a road worker working with a drill.

Italian spoken commercial for Radiopol detergent. Having a baby results in a lot of dirty laundry. Fortunately, Radiopol offers a solution.

Advertisement for Royco chicken broth soup. The chef is busy preparing a soup for King Smulpaap's dinner. Unfortunately, he drops the soup tureen on the floor just before serving.

Italian spoken commercial for Tricogen Brillantine. A fireman comes across a giant woman with beautiful legs on the street. He quickly has the truck pulled out so he can climb up the fold-out ladder to inspect her face and hair.